Skip to main content

Block-Based Template Editor

The Block-Based Editor is MailGreet’s recommended way to create professional emails without any coding. Drag and drop content blocks, customize styles, and preview your design on desktop and mobile.

Editor Overview

When you open the Block Editor, you’ll see a powerful three-panel interface: Template Editor

Interface Layout

PanelLocationPurpose
Left SidebarLeftContent blocks and settings
CanvasCenterYour email design area
Right SidebarRightStyling options (Global & Block)
Top ToolbarTopPreview, actions, and save

Top Toolbar

The toolbar at the top provides essential actions:

Light/Dark Mode

Toggle editor theme

History

Undo/redo changes

Templates

Access saved templates

Actions

Additional options

Preview Options

ButtonFunction
DesktopPreview as desktop email
MobilePreview as mobile email
PreviewFull preview in new window
DuplicateCreate a copy of this template
Export HTMLDownload the raw HTML code

The left sidebar has two tabs: Blocks and Settings.

Content Blocks

Drag these blocks onto your canvas to build your email:
Add paragraphs, descriptions, or any text content.Features:
  • Rich text formatting
  • Variable insertion ({{first_name}}, etc.)
  • Click to edit directly in canvas
Create prominent headlines and section titles.Features:
  • Multiple heading sizes (H1, H2, H3)
  • Bold, eye-catching typography
  • Perfect for email subjects
Add images to your email.Features:
  • Upload from computer
  • Paste image URL
  • Alt text for accessibility
  • Link images to URLs
Create call-to-action buttons that drive clicks.Features:
  • Customizable text
  • Link destination URL
  • Background and text colors
  • Border radius options

Settings Tab

The Settings tab provides additional configuration options for your email template.
The right sidebar has two tabs: Global and Block.

Global Styles

Apply consistent styling across your entire email:
SettingDescription
Canvas ColorBackground color of the email
Background ColorOuter email container color
Font FamilyDefault font for all text
Text ColorDefault text color
Set your brand colors in Global Styles first, then customize individual blocks as needed.

Block Styles

When you select a block on the canvas, the Block tab shows options specific to that element:
  • Font Size — Text size in pixels
  • Font Weight — Bold, normal, light
  • Text Color — Override global color
  • Alignment — Left, center, right
  • Padding — Space inside the block
  • Background — Block-specific background

Working with Blocks

Adding Blocks

1

Find Your Block

Browse the Blocks panel in the left sidebar
2

Drag to Canvas

Click and drag the block onto your email canvas
3

Position It

Drop it where you want it — above, below, or between existing blocks

Editing Content

Click directly on any block in the canvas to edit its content:
  • Text/Heading: Click to open the text editor popup
  • Image: Click to upload or change the image
  • Button: Click to edit text and link

Reordering Blocks

Drag blocks up or down on the canvas to reorder them. A blue indicator shows where the block will be placed.

Deleting Blocks

  1. Select the block on the canvas
  2. Click the trash icon that appears
  3. The block is removed immediately

Using Variables

Personalize your emails with merge variables:
1

Select a Text Block

Click on a Text or Heading block
2

Open the Editor

The text editing popup appears
3

Insert Variable

Type variables in the format: {{variable_name}}Examples:
  • — Subscriber’s first name
  • — Subscriber’s last name
  • — Subscriber’s email address
Variables are replaced with actual subscriber data when the email is sent.

Preview & Export

Desktop vs Mobile Preview

Toggle between preview modes to see how your email looks on different devices:
  • Desktop: Full-width layout as seen on computers
  • Mobile: Stacked layout as seen on phones
Always check mobile preview! Most emails are opened on mobile devices.

Export HTML

Need the raw HTML code? Click Export HTML in the toolbar to download your email as an HTML file. This is useful for:
  • Using the template in other systems
  • Archiving designs
  • Developer customization

Saving Your Work

Auto-Save

The editor automatically saves your changes as you work.

Save & Return

Click the green Save & Return button in the top right to save and go back to the templates list.

Best Practices

Start Simple

Begin with fewer blocks and add more as needed

Use Hierarchy

Use headings to create clear content structure

One CTA

Focus on one primary action per email

Test Often

Preview on both desktop and mobile regularly