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Scheduling Campaigns

Timing can significantly impact your campaign performance. Learn how to schedule campaigns strategically for maximum engagement.

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Scheduling Options

When you’re ready to send your campaign, you have several options:

Send Now

Deliver immediately to all selected recipients

Schedule

Set a specific date and time for delivery

Timezone Optimized

Deliver at the same local time for all recipients

Smart Send

AI-powered optimal timing based on engagement data

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How to Schedule a Campaign

1

Complete Campaign Setup

Finish designing your email and configuring settings
2

Click Schedule

Instead of “Send Now”, click the Schedule button
3

Select Date and Time

Choose when you want the campaign to be delivered
  • Select the date from the calendar
  • Choose the time (hour and minute)
  • Confirm the timezone
4

Confirm Scheduling

Review the scheduled time and click Schedule Campaign

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Best Times to Send

Best days: Tuesday, Wednesday, ThursdayBest times:
  • 10:00 AM - 11:00 AM (mid-morning)
  • 2:00 PM - 3:00 PM (mid-afternoon)
Avoid:
  • Monday mornings (inbox overload)
  • Friday afternoons (weekend mode)
  • Weekends (unless relevant to work-life content)
These are general guidelines. Always test different times with your specific audience and analyze the results.

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Managing Scheduled Campaigns

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Viewing Scheduled Campaigns

  1. Go to Campaigns in the sidebar
  2. Click the Scheduled tab
  3. View all pending scheduled campaigns

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Campaign Status

StatusDescription
ScheduledSet to send at future date/time
PendingAbout to start sending
PausedScheduled but temporarily stopped

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Modifying a Scheduled Campaign

You can only edit a scheduled campaign before it starts sending. Once delivery begins, changes cannot be made.
To edit:
  1. Find the campaign in the Scheduled tab
  2. Click Edit or the campaign name
  3. Make necessary changes
  4. Re-schedule or send now

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Pausing a Campaign

If you need to temporarily stop a scheduled campaign:
  1. Find the campaign in Scheduled campaigns
  2. Click Pause
  3. The campaign will remain paused until you resume or reschedule

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Canceling a Campaign

To permanently cancel:
  1. Open the scheduled campaign
  2. Click Cancel or Delete
  3. Confirm the cancellation

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Advanced Scheduling Features

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Recurring Campaigns

Set up campaigns that send on a regular schedule:
  • Weekly Newsletter: Every Tuesday at 10 AM
  • Monthly Digest: First Monday of each month
  • Daily Updates: Every day at 8 AM
Recurring campaigns automatically create new sends based on your schedule. You can edit content for each occurrence.

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Timezone Optimization

Send emails at the same local time for all recipients: Example: Schedule for “10:00 AM recipient’s time”
  • New York subscribers receive at 10:00 AM EST
  • London subscribers receive at 10:00 AM GMT
  • Tokyo subscribers receive at 10:00 AM JST
This ensures everyone gets your email during optimal hours regardless of location.

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Scheduling Best Practices

  • Schedule campaigns at least 24 hours in advance
  • This gives time for final reviews and any last-minute changes
  • Avoid scheduling during your off-hours when issues can’t be addressed
  • Think about when your subscribers check email
  • Factor in their work schedules and time zones
  • Avoid holidays and major events if not relevant
  • A/B test different send times
  • Analyze open rates by send time
  • Build a send time strategy based on data
  • Don’t flood inboxes with too many emails
  • Space campaigns appropriately (typically 1-4 per month)
  • Consider subscriber fatigue

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Next Steps

Campaign Analytics

Track how your scheduled campaigns perform

Automation

Set up automated email sequences