Email Templates
Create beautiful, professional emails with MailGreet’s template system. Whether you start from scratch or customize existing designs, our templates make email creation effortless.Accessing Templates
Navigate to Templates in the sidebar to access your template library.
Template Categories
Organize your templates using the built-in category tabs:All Templates
View all templates in your account
Newsletters
Regular updates and content digests
Marketing
Promotional campaigns and offers
Events
Event invitations and reminders
Transactional
Order confirmations, receipts, etc.
Custom
Your custom-created templates
Template Types
MailGreet supports three template formats:| Format | Best For | Features |
|---|---|---|
| Block Builder | Most users | Drag-and-drop, no coding required |
| HTML Editor | Developers | Full HTML/CSS control, syntax highlighting |
| Plain Text | Simple emails | Text-only, variable support |
What’s in a Template Card?
Each template in your library displays:- Template Name - Click to edit
- Creation Date - When it was created
- Format Badge - HTML or Block Builder
- Quick Actions:
- ✏️ Edit - Open in editor
- 📋 Duplicate - Create a copy
- 🗑️ Delete - Remove template
Creating Your First Template
Click Create Template
From the Templates page, click the green Create template button in the top right
Choose Your Format
Select your preferred editor:
Block-Based Editor
Recommended — Drag-and-drop builder for professional emails without coding
HTML Editor
Full HTML/CSS control with syntax highlighting and live preview
Plain Text
Simple text-based emails with variable support for personalization
Set Template Details
Fill in the following:
- Template Name — Give it a descriptive name
- Description (optional) — Describe the template’s purpose
- Category — Choose from Newsletters, Marketing, Events, Transactional, or Custom
- Type — Select Email Template or Landing Page (paid plans)
Managing Templates
Edit a Template
- Find the template in your library
- Click on the template card or the edit icon
- Make your changes in the editor
- Click Save & Return to save
Duplicate a Template
Create a copy to make variations:- Hover over the template card
- Click the Duplicate icon
- A copy is created with “(Copy)” appended to the name
- Edit the duplicate as needed
Delete a Template
- Hover over the template card
- Click the Delete (trash) icon
- Confirm deletion in the popup
Template Types Explained
- Block Builder
- HTML Editor
- Plain Text
Best for: Non-technical users, marketers, content creatorsFeatures:
- Drag-and-drop interface
- Pre-built content blocks (Text, Image, Button, etc.)
- Real-time desktop/mobile preview
- Global styling options
- Variable insertion for personalization
- Export as HTML
Using Variables in Templates
Personalize your templates with merge variables:| Variable | Output |
|---|---|
{{first_name}} | Subscriber’s first name |
{{last_name}} | Subscriber’s last name |
{{email}} | Subscriber’s email |
{{unsubscribe_link}} | Unsubscribe URL (required) |
{{custom_field}} | Any custom field value |
Always include
{{unsubscribe_link}} in your templates to comply with email regulations and maintain deliverability.Best Practices
Keep It Mobile-Friendly
Keep It Mobile-Friendly
Over 60% of emails are opened on mobile. Use the mobile preview to check your design and keep content simple.
Maintain Brand Consistency
Maintain Brand Consistency
Use consistent colors, fonts, and logo placement across all templates for brand recognition.
Use Clear CTAs
Use Clear CTAs
Include one primary call-to-action per email. Make buttons prominent and text clear.
Test Before Sending
Test Before Sending
Always send test emails to yourself before campaigns to check rendering across email clients.