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Subscriber Management Guide

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Understanding Subscribers

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Types of Subscribers

MailGreet classifies subscribers into different categories:
  • Active: Engaged subscribers who have opened or clicked your emails recently
  • Unconfirmed: Subscribers who haven’t confirmed their subscription (for double opt-in)
  • Unsubscribed: People who have opted out of your emails
  • Bounced: Email addresses that have hard-bounced (permanently undeliverable)
  • Junk: Addresses marked as spam traps or known problematic domains

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Subscriber Data Fields

Standard fields available for all subscribers:
  • Email address (required)
  • First name
  • Last name
  • Company
  • Phone
  • Country
  • City
  • Address
  • Zip/Postal code
  • Birthday
  • Gender
  • IP address
  • Signup source

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Managing Your Subscriber List

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Viewing Subscribers

To view existing subscribers:-
  1. Navigate to the Subscribers section in the sidebar.
Exported Subscribers Light
  1. The main view shows all active subscribers
  2. Use filters to narrow down by:
    • Subscription date
    • Groups
    • Fields
    • Activity (opened, clicked)
    • Location
    • Email client

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Add Individual Subscribers

To add subscribers manually:-
  1. Navigate to the Subscribers section in the sidebar.
  2. Click Add Subscriber button.
  3. The Add new subscriber dialog box will appear.
Add New Subscriber Dialogbox Light
  1. Enter email address (required), First name, Last name.
  2. Select the appropriate group(s).
  3. Click on the Add Subscriber button.
  4. The email address will be automatically verified upon signup and the new subscriber will be shown as the topmost entry in the All Subscribers section.
  5. Now, you have successfully added a new subscriber.

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Bulk Importing Subscribers

Import Subscribers

This guide will teach you how to import multiple subscribers at once.

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Required Format for Import Files

For successful imports, your file should:
  • Include headers as the first row
  • Have “email” as a column header for email addresses
  • Use UTF-8 encoding for special characters
  • Not exceed 100,000 subscribers per import
Example CSV format: 
email,first_name,last_name,company
john@example.com,John,Smith,ABC Inc.
jane@example.com,Jane,Doe,XYZ Corp.

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Exporting Subscribers

Export Subscribers

This guide will teach you how to export multiple subscribers at once.

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Subscriber Groups

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Creating and Managing Groups

Create Group

This guide will teach you how to create a group.

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Moving Subscribers Between Groups

Move Subscriber between Groups

This guide will teach you how to move subscriber between groups.

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Removing Subscribers from Groups

To remove subscribers from specific groups:
  1. Navigate to the Subscribers page.
  2. Click on the All subscribers tab.
  3. Click on the particular subscriber in the All Subscribers section which you want to remove from the group.
  4. In the Subscriber Information section, click on the Edit button.
  5. A Edit Subscriber dialog box will appear.
  6. In the Groups section, deselect the chosen group to remove the subscriber from this particular group.
  7. Click on Save Changes button.

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Subscriber Segments

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Understanding Segments vs. Groups

  • Groups: Static collections of subscribers manually assigned or based on signup form
  • Segments: Dynamic, rule-based collections that update automatically based on criteria

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Creating Segments

Create targeted segments based on subscriber data or behavior:

Creating Segments

This guide will teach you how to create segments.

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Example Segment Conditions

  • Subscribers who opened a specific campaign
  • Subscribers who clicked on a specific link
  • Subscribers from a specific country
  • Subscribers who joined after a certain date
  • Subscribers who haven’t opened any emails in 90 days
  • Subscribers who have completed a purchase (custom field)

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Using Segments

Segments can be used for:
  • Targeted campaign sending
  • Re-engagement campaigns
  • Cleaning your list
  • Analyzing subscriber behavior
  • Creating lookalike audiences for advertising

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Custom Fields

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Adding Custom Fields

Creating/Adding Custom Fields

This guide will teach you how to create/add custom fields.

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Common Custom Field Uses

  • Purchase history
  • Product preferences
  • Subscription tier
  • Member since date
  • Lead score
  • Registration source
  • Survey responses
  • Customer ID

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Using Custom Fields in Campaigns

  1. In the email editor, click where you want to insert the field
  2. Select Personalization
  3. Choose your custom field from the dropdown
  4. Add fallback text for subscribers without data in that field

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Troubleshooting

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Common Subscriber Issues

High Unsubscribe Rates
  • Audit your sending frequency
  • Review content relevance
  • Check for permission issues
  • Segment your list for better targeting
Low Engagement
  • Clean inactive subscribers
  • Improve subject lines
  • Enhance content quality
  • Test sending times
  • Segment for relevance
Import Errors
  • Check file format (CSV, encoding)
  • Verify required headers
  • Reduce file size if too large
  • Fix formatting issues in data
Bounced Emails
  • Remove invalid addresses
  • Verify email addresses at signup
  • Use double opt-in
  • Check for typos in domains

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Getting Support

If you encounter issues managing subscribers:
  • Check the MailGreet Knowledge Base
  • Contact support via live chat
  • Email info@mailgreet.com
  • Post questions in the community forum