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Campaign Types

MailGreet supports various campaign types to help you achieve different email marketing goals. Choose the right type based on your objectives.

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Regular Campaign

Standard Email Campaign

The most common type of campaign - a one-time email sent to a selected audience.
Best for:
  • Newsletters and updates
  • Promotional announcements
  • Product launches
  • Event invitations
  • Time-sensitive communications
How it works:
  1. Create your email content
  2. Select your recipients
  3. Choose to send immediately or schedule for later
  4. Email is delivered once to all selected subscribers

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A/B Test Campaign

Split Testing Campaign

Test different versions of your email to optimize performance before sending to your full list.
What you can test:
ElementExample
Subject Line”50% Off Sale” vs “Flash Sale: Half Price Today”
Sender Name”MailGreet” vs “Sarah from MailGreet”
Send TimeMorning vs Afternoon delivery
ContentDifferent layouts, images, or CTAs
How it works:
1

Create Variants

Design two (or more) versions of your email with one key difference
2

Select Test Group

Choose a percentage of your list to receive the test (e.g., 20%)
3

Set Winning Criteria

Define what “winning” means - higher open rate, more clicks, etc.
4

Automatic Winner Selection

After the test period, the winning version is sent to the remaining list
Test only ONE element at a time to clearly understand what drives better performance.

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RSS Campaign

Automated Content Campaign

Automatically send emails when new content is published on your blog or website.
Best for:
  • Blog post notifications
  • Podcast episode announcements
  • News digests
  • Content roundups
How it works:
  1. Connect your RSS feed URL
  2. Design a template for new content
  3. Set delivery frequency (immediately, daily digest, weekly)
  4. MailGreet monitors your feed and sends automatically
RSS campaigns require a valid RSS/Atom feed from your website. Most blog platforms generate these automatically.

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Automated Campaign

Triggered Email Campaign

Emails sent automatically based on subscriber actions or time-based triggers.
Common automation triggers:

Welcome Series

Send when someone subscribes to your list

Birthday Emails

Triggered on subscriber’s birthday

Engagement Based

Sent when subscriber opens/clicks (or doesn’t)

Anniversary

Mark subscription or purchase anniversaries
Setting up automations:
  1. Define your trigger event
  2. Create the email sequence
  3. Set timing between emails
  4. Activate the automation
  5. Monitor performance in analytics

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Choosing the Right Campaign Type

GoalRecommended Type
One-time announcementRegular Campaign
Optimize subject linesA/B Test Campaign
New blog post notificationsRSS Campaign
Welcome new subscribersAutomated Campaign
Monthly newsletterRegular Campaign
Win back inactive subscribersAutomated Campaign

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Next Steps

Create Campaign

Start building your first campaign

Automations

Set up automated email workflows