> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mailgreet.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaign Types

> Understanding the different types of email campaigns you can create in MailGreet

# Campaign Types

MailGreet supports various campaign types to help you achieve different email marketing goals. Choose the right type based on your objectives.

***

## Regular Campaign

<Card title="Standard Email Campaign" icon="envelope">
  The most common type of campaign - a one-time email sent to a selected audience.
</Card>

**Best for:**

* Newsletters and updates
* Promotional announcements
* Product launches
* Event invitations
* Time-sensitive communications

**How it works:**

1. Create your email content
2. Select your recipients
3. Choose to send immediately or schedule for later
4. Email is delivered once to all selected subscribers

***

## A/B Test Campaign

<Card title="Split Testing Campaign" icon="flask">
  Test different versions of your email to optimize performance before sending to your full list.
</Card>

**What you can test:**

| Element          | Example                                          |
| ---------------- | ------------------------------------------------ |
| **Subject Line** | "50% Off Sale" vs "Flash Sale: Half Price Today" |
| **Sender Name**  | "MailGreet" vs "Sarah from MailGreet"            |
| **Send Time**    | Morning vs Afternoon delivery                    |
| **Content**      | Different layouts, images, or CTAs               |

**How it works:**

<Steps>
  <Step title="Create Variants">
    Design two (or more) versions of your email with one key difference
  </Step>

  <Step title="Select Test Group">
    Choose a percentage of your list to receive the test (e.g., 20%)
  </Step>

  <Step title="Set Winning Criteria">
    Define what "winning" means - higher open rate, more clicks, etc.
  </Step>

  <Step title="Automatic Winner Selection">
    After the test period, the winning version is sent to the remaining list
  </Step>
</Steps>

<Tip>
  Test only ONE element at a time to clearly understand what drives better performance.
</Tip>

***

## RSS Campaign

<Card title="Automated Content Campaign" icon="rss">
  Automatically send emails when new content is published on your blog or website.
</Card>

**Best for:**

* Blog post notifications
* Podcast episode announcements
* News digests
* Content roundups

**How it works:**

1. Connect your RSS feed URL
2. Design a template for new content
3. Set delivery frequency (immediately, daily digest, weekly)
4. MailGreet monitors your feed and sends automatically

<Note>
  RSS campaigns require a valid RSS/Atom feed from your website. Most blog platforms generate these automatically.
</Note>

***

## Automated Campaign

<Card title="Triggered Email Campaign" icon="robot">
  Emails sent automatically based on subscriber actions or time-based triggers.
</Card>

**Common automation triggers:**

<CardGroup cols={2}>
  <Card title="Welcome Series" icon="hand-wave">
    Send when someone subscribes to your list
  </Card>

  <Card title="Birthday Emails" icon="cake-candles">
    Triggered on subscriber's birthday
  </Card>

  <Card title="Engagement Based" icon="heart">
    Sent when subscriber opens/clicks (or doesn't)
  </Card>

  <Card title="Anniversary" icon="calendar-heart">
    Mark subscription or purchase anniversaries
  </Card>
</CardGroup>

**Setting up automations:**

1. Define your trigger event
2. Create the email sequence
3. Set timing between emails
4. Activate the automation
5. Monitor performance in analytics

***

## Choosing the Right Campaign Type

| Goal                          | Recommended Type   |
| ----------------------------- | ------------------ |
| One-time announcement         | Regular Campaign   |
| Optimize subject lines        | A/B Test Campaign  |
| New blog post notifications   | RSS Campaign       |
| Welcome new subscribers       | Automated Campaign |
| Monthly newsletter            | Regular Campaign   |
| Win back inactive subscribers | Automated Campaign |

***

## Next Steps

<CardGroup cols={2}>
  <Card title="Create Campaign" icon="plus" href="/create-campaign">
    Start building your first campaign
  </Card>

  <Card title="Automations" icon="robot" href="/creating-workflows">
    Set up automated email workflows
  </Card>
</CardGroup>